Blog

August is Black Business month, so we wanted to take a moment to shine a spotlight on the amazing Black-owned brands we carry in our brick & mortar and online store! Shop all of our Black-owned brands here. Keep scrolling to learn more of what they offer and why we love 'em!   Yam Yam Jewelry, based in NYC, makes some of our bestselling pieces here at Ritual. Their designs are perfect for everyday wear, but with whimsical details, we never tire from throwing them on daily! We also appreciate their earthly-conscious efforts with the use of repurposed materials. Shop Morgan's jewelry here and read her...

We welcome a beautiful New Moon in Leo on Sunday, August 8th, and alongside it the yearly 8-8 Lion’s Gate Portal! “Lion’s Gate” is a period between July 28th - August 12th every year, when the Sun in Leo aligns with the rising of “Sirius”, a powerful star in the Cancer constellation. As the light of Sirius becomes more clear in the sky, the portal opens. We can trace the celebration of Sirius all the way back to the ancient Egyptians, who believed when the star rose, it meant the Nile was going to flood. Flooding meant an influx of...

When the Sun returns back to its rightful place in the sky, it indicates a time to embody the sunshine and create something new! We welcome Leo Season this week, and with it, the first of two beautiful Full Moons in Aquarius.  Leo Season: July 23rd - August 22nd Every zodiac sign is ruled by a specific planet, with a few signs sharing the same. Both Gemini and Virgo, for example, are ruled by Mercury. But the summer season is something all its own. The luminaries rule these days, with the Moon residing exclusively over the astrological sign of Cancer,...

Did you know? Carnelian apparently went viral on TikTok recently! And while we definitely don’t understand the majority of what “Gen X” is up to...we can wholeheartedly support a crystal trend.  We love Carnelian and find it pretty fitting for TikTok, actually, because it’s so ACTIVE. It’s a stone that shows up loud and proud, and in the heat of summer, it’s arrived in the spotlight right on time. Here’s everything you need to know about Carnelian! PROPERTIES The appearance of Carnelian alone is enough to give us some clues about its healing properties. Some of them are unapologetically violent...

Tell us about who you are and your body of work... I’m Erica Valera, evidentiary medium, witchy intuitive mentor, mother, artist, and bruja. In typical Gemini fashion, I wear many hats so it’s hard to pin myself to one thing. I’m constantly learning new healing & divination modalities and ways to express myself.    What is your origin story? Tell us where and how you grew up. Are there details from your culture and upbringing that influence your work today?  I grew up in a small town in Massachusetts that’s working class and lower income. I’m first generation, both of...

Yes, pearls are June’s birthstone and yes, June is now over, BUT our love affair will continue with this stone all. summer. long. Pearls embody all that we love about this season. They have a purity and innocence to them; a dreamy essence full of nostalgia. Pearls and puka shells paired with tankinis and Old Navy flip flops amiright?    While our pearl looks have elevated since then, we still love that these styles have a touch of youthfulness to them, keeping us young at heart in a contemporary way.   Here’s a round-up of some of our favorite pearl...